If you have a website, whether it is an e-commerce website or an ordinary business website, you need to know how to drive traffic into your page to make it useful and effective. You cannot publish a website just for the sake of allowing it to exist online. When you have a website, you want it to serve its right purpose. If you want to improve your website’s performance, online, you need to consider the following:

1. Content. Your content needs to properly placed—text content needs to be well-written and images have appropriately chosen so that conversion rates are good.
2. Appearance. The appearance of your site is not just for aesthetics. Surely you want your site to look good in terms of color, design and font, but you need it to be of a layout and design that makes it easy to use and navigate. You do not want your visitors to be turned off and just leave. You want them to like what they see and stay for more.
3. SEO. Search engine optimization is very important for websites. For your page to fair well in search engines, you need to employ these strategies that will increase your rankings on searches and drive traffic into your site.
4. Promotion. What efforts to do you carryout in order to make yourself known to people? How do you make sure your site is visible to people? You should make it your business to hold promotional and marketing campaigns to spread awareness about your site.
5. The products. The products or service that you offer is the “star’ of the show. It would not matter how well your site is and how much traffic you are able to drive into your site, if your products and services are not worth taking, no will bother wasting their time on it. Ultimately, you need to be offering good quality products at a reasonable price.

If you are careful when setting up and maintaining your site, it will serve its purpose, just as you expect it to. Conversion rates are important and you should always aim your site to have a decent rate.